Strategic ES as an effective management tool

Planning and preparation

Perfectly drafted questionnaires, procedures to ensure anonymity, accurate mapping of the organization and incisive communications all play a major role in assuring the success of an ES.

Questionnaire
The questionnaire is the pivotal point of an ES. This is where on the one hand we build in questions relating to values, vision, paradigm, culture and strategy that are of relevance to the company and on the other hand, questions that are of scientifically proven relevance to the success of any organization; that is, preconditions and indicators of employee commitment, dedication, performance and satisfaction. In international ES projects, we provide additional support for customers by using methods that we developed specially to ensure that the survey is intercultural equivalent.

Anonymity
For the ES to gain acceptance and for participation levels to be high, it is crucial that the employees questioned should be confident of the anonymity of their responses. We take the necessary technical and organizational steps to ensure this and, together with the customer, define the minimum number of respondents per evaluation unit for the responses from each group to be evaluated.

Mapping the organization
To obtain a sound data base, the organization has to be mapped accurately, which means that the answers have to be correctly assigned to the organizational units. LOGIT has developed a variety of procedures, tools and quality standards for customers’ project managers to facilitate the task of drawing up ordered lists of participants and structures in the run-up to the survey.

Communications
Candid and convincing communication of the goals and benefits of the ES greatly contributes to its success. We help our customers to develop an incisive communication strategy and draw up the respective material – such as letters, FAQs, Powerpoint presentations, posters, newsletters, flyers and intranet pages. The participation rates of surveys that we service are proof that these methods achieve the desired effect: For example, our customers average an 83-percent participation rate.